6 Ways to Add a Personal Touch to Your Business

As a business owner, you understand the importance of creating an exceptional customer experience. You strive to deliver top-quality products and services, go above and beyond with customer service, and continuously improve your operations. 

However, have you considered the role that a personal touch can play in enhancing your business? In today’s fast-paced world where technology rules, adding a human connection to your brand can set you apart from the competition and create lasting relationships with your customers. 

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From small gestures to thoughtful strategies, here are six ways to add a personal touch to your business and take it to the next level. Let’s dive in and discover how incorporating this simple yet powerful element into your business approach can make all the difference.

6 Ways You Can Do to Follow a Personal Touch to Your Business

AI or artificial intelligence can easily follow and answer human conversations, but it lacks the warmth a human provides. Although it’s faster and cheaper than hiring actual people to do the job, it still cannot replace the genuine emotions and connections from human interaction. Here are some ways to make your customers feel more valued and appreciated:

Increase Customer Interaction

Customers will have suggestions, bad reviews, or questions that must be addressed. They will either send a Facebook or Instagram message, email the business, reply to a tweet, mention them in the comments, and more. 

With so many platforms available, businesses can effortlessly connect with their customers and increase their engagement, which is one way for you to add your personal touch.

Some tips to increase customer interaction include:

  • Answer emails promptly, but choose a schedule so it doesn’t take too much of your time.
  • Acknowledge comments on social media. Even an emoji will do.
  • Be more present and engage in discussions on social media platforms.
  • Host live events like Q&As or webinars to connect with your customers directly.

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Optimize and Use Your Website

Your website is one of the most essential tools to showcase your personal touch. Ensure your website is visually appealing, easy to navigate, and conveys your brand’s tone of voice. You can also add personalized touches such as a thank you message or a personal note from the owner on the “About Us” page.

In addition to a personal note, you can add how your business began. It will give your customers some history about you and the company, allowing them to get to know you better. The most crucial aspect is blogs, which will be filled with your personality—how you write and approach topics.

Finally, don’t leave out your contact details. Your telephone number, social media handles, and email address should be present on your website. It will give customers a direct way to reach out and give them the confidence to connect with you whenever needed. 

Give Discounts All the Time

Customers love discounts since everyone wants to save money on an item they may or may not need. If you can offer discounts, then do it often! You can even market it on social media, truck decals, or by emailing your subscribers. 

Ensure that the discount is easy to redeem and available for a limited time, as it creates a sense of urgency for customers to take advantage of the offer. Sounds strange? No, it isn’t because it’s a way to acknowledge that your customers are spending money on your products or services. 

It’s like saying thank you for choosing to do their business with you rather than anywhere else! However, remember to make sure that you create discounts strategically.

For example, instead of doing a generic discount code for everyone, personalize it by sending different discount codes to your loyal customers or ones who have been with you for a long time. It’ll make them feel special and appreciated, and they’ll be more likely to continue doing business with you.

Tell Personal Stories

Discussing how or why your company started will pull on some heartstrings and create a personal connection with your customers. Whether on social media, through blogs, or in person, sharing stories about the journey of your business will make it more relatable and humanize your brand.

Additionally, you can share customer success stories or testimonials to showcase how your business has positively impacted their lives. It adds a personal touch and serves as a form of marketing. A short quote is enough—you can even place it on Long Haul truck decals or other mobile advertisements that people from far and wide can see.

Customize Your Products and Services

Although standardization makes it easier for businesses to deliver products and services, personalized offerings significantly impact customers. Consider adding free options for customization, such as the following:

  • Engraving a customer’s name
  • Creating customized packaging with your brand’s logo
  • Offering different color or size options
  • Providing personalized recommendations based on the customer’s preferences or past purchases

These simple yet thoughtful touches are what customers like because they feel like the business knows all about their preferences. Keep track of their preferences to maintain consistency and build a strong relationship with your customers.

Connect Through Social Media

Social media has proven its efficiency in connecting businesses with customers. As aforementioned, it’s a unique way of increasing engagement. However, it’s also a way to highlight your business globally.

There are tons of platforms to choose from. Of course, it will depend on where your target market spends most of its time. TikTok, Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, and so on—there are plenty of opportunities in social media.

A simple reaction, commenting on famous micro-influencers to relate to their followers or sharing other users’ posts, is enough. You can also share behind-the-scenes content and sneak peeks of upcoming products or services to create hype and make customers feel part of your business’s journey.

Bring a Personal Touch to Your Customer’s Buying Journey

Making your customers feel like they are more than just a transaction is critical in building long-lasting relationships. By incorporating these strategies, you can bring a personal touch to their buying journey and create loyal customers who will continue to support your business. Remember, it’s not just about the products or services you offer; it’s about the overall experience your customers have with your brand.